Karin Fleming

About Karin Fleming

I have over 20 years’ experience in industry, academic and non-profit healthcare and medical research sector marketing and communications teams, helping lead initiatives that advance organizational strategic priorities, build transformative solutions for equitable patient access to medical care and clinical trials, and which support partnerships with clinical and executive leaders. With this experience, I have successfully created and implemented communications plans that reach diverse audiences including general consumers/patients, scientists and researchers, clinicians, executive leaders, employees and reporters. I have superior public relations, media relations, medical/scientific writing and editing skills, and am driven to deliver strategic, creative communications solutions in a fast-paced setting with complex organizational challenges. Healthcare and medical research organizations I have supported lead and are known for top-tier programs in oncology, neuroscience, infectious diseases, autoimmune diseases, biomarker discovery, precision oncology and interventional cardiology. I have prepped and supported clinician-scholars and leaders in these areas and have advanced thought leadership for known experts in translational medicine, genomics and precision medicine. Besides my career-related skills and expertise, I am personally committed to initiatives that reduce the burden of poverty and disease and which build healthier, more equitable communities for the patients whose lives I aim to help improve through communications and outreach. I am passionate about merging my vision for change with my career aspirations and growth. If you\'re seeking an experienced and creative healthcare/medical communications specialist to bring medicine, research discoveries and innovation to life on a page, ad or website, let\'s connect.

Experience

1. Research Communications and Media Relations Specialist

   Sutter Health

   Apr 2013 — Present · San Francisco, CA, US

   Develop and execute an annual communications plan aligned with strategic priorities of the research institute, supporting organizational leadership and the hospital’s philanthropic team • Create targeted marketing pieces to increase awareness of investigator achievements and of the institute’s clinical research expertise, including its portfolio of patient care programs and research• Write proactive story pitches, press releases, social media posts, and investigator profiles to pique local and national media interest in the hospital as a leading center for medical research; prepare scientists and physicians with speaking points before media interviews • Track metrics demonstrating the reach and effectiveness of communications initiatives • Overall key communications achievements to date: Initiated and developed the first website, annual report, promotional brochure, and e-newsletter series for CPMC’s Research Institute, showcasing its clinicians’ impact on improved patient careKEY SKILLS:Medical writing, biomedical research communications, global public health, search engine optimization, Drupal, media relations, PR, branding and marketing, creative strategy, scientific communications, strategic communications, medical research

Education

• University of Calgary

  BSc, Biology, physiology, biochemistry

  1991 — 1996

• University of Calgary

  Bachelor of Science Degree, Biology

• Mount Royal College Calgary

  Professional Writing Certificate

Skills

• Search Engine Optimization (SEO)
• Marketing Communications
• Content Management
• Scientific Writing
• Copy Editing
• Marketing
• Editing
• Press Releases
• Web Content
• Technical Writing
• Research
• Editorial
• Management
• Social Media Marketing
• Biomedical Research Communciations
• Global Public Health Research Communications
• Healthcare
• Digital Communication
• Public Relations
• Media Relations
• Medical Writing
• Writing
• Science
• Proposal Writing
• Content Strategy