Karin Brownstein

About Karin Brownstein

Innovative omni channel digital marketing leader with15+ years experience that spans upper funnel brand awareness advertising to lower funnel direct response acquisitions. Builds strategies to drive success and measurement at each point in the funnel and experience of how brand media drives performance results. Media expertise in linear & addressable TV, digital, OTT/CTV, OLV, Social, Content, SEM, SEO, radio, print, out of home. Manage $175MM+ budget. Agile and adept at managing change in large corporations. Management of agency and publisher relationships. Track record of driving change and innovation at large organizations and start-ups. Enjoys the challenge of working in new and innovative spaces and developing the strategies that define success.

Experience

1. Head of Demand Generation Media, Personal Banking & Wealth Management

   Citi

   Feb 2022 — Present · NY, NY, US

   Manage full funnel media for US Consumer Marketing\'s 3 lines of business (Retail Bank, Credit Cards and Mortgage). Lead media strategy and investment to drive awareness, preference through broad reach media campaigns and new acquisitions through performance campaigns.$175MM media budget across traditional, digital, linear, and Social channels. Re-engineering measurement strategies to support full funnel exposures and multi touch attribution. Manage 9 person team.

Education

• NYU Stern School of Business

  Master of Business Administration (M.B.A.), Marketing

• University of Michigan

  B.A., English

Skills

• Online Advertising
• Customer Acquisition
• Advertising
• Ppc
• Entrepreneurship
• Product Management
• New Business Development
• Product Marketing
• Strategic Planning
• Marketing Strategy
• Analytics
• Marketing
• Strategy
• Marketing Management
• Sales Management
• Segmentation
• Strategic Partnerships
• Business Strategy
• Competitive Analysis
• Program Management
• Digital Marketing
• Sem
• Email Marketing
• Mobile Marketing
• SEO