Karim Pabani

Senior Manager, Corporate Brand & Creative @AstraZeneca

Toronto, ON, CA

Lead and oversee the visual identity for both AstraZeneca and Alexion brands.• Drive the conceptualization, development, and strategic integration of the corporate brand within the Global Corporate Affairs network and throughout the organization.• Coordinate and execute numerous corporate branding initiatives in collaboration with internal teams, stakeholders, and external agencies worldwide.• Source, manage, and integrate essential tools and platforms to support colleagues globally from a brand perspective, incorporating branding into IT solutions through strategic partnerships.• Shape and manage brand guidelines, including creating new assets and templates and ensuring their accessibility through a Digital Asset Management (DAM) system.• Pilot and evaluate generative AI solutions to meet the needs of Global Corporate Affairs, while developing principles to protect the company\'s reputation.• Enhance brand theory, digital accessibility, and generative AI expertise through organization-wide training sessions, engaging videos, and personalized support. Manage and optimize contracted resources, providing guidance to other teams utilizing these resources.• Implement and manage the image consent platform to maintain GDPR compliance.• Collaborate closely and exchange best practices with sub-brand teams, including those responsible for employer branding and Alexion.• Strategize and lead creative campaign efforts, empowering others to develop core assets and facilitating straightforward global execution.

Upper Canada College

HS Diploma

The London School of Economics and Political Science (LSE)

MBA Essentials Course

Dalhousie University

BComm