Kari Massoth

About Kari Massoth

As a Versatile Marketing Professional, I am passionate about orchestrating impactful strategies that drive business growth through a blend of insightful decision-making and seamless implementation. With a proven track record in Email Marketing and Consumer Lifecycle Management, I bring a unique set of skills to elevate your brand and engage your audience. Leveraging my expertise in Pardot and Google AdWords, I have successfully optimized multi-channel marketing campaigns, consistently exceeding KPIs. My ability to seamlessly integrate technical proficiency with strategic initiatives ensures a holistic approach to marketing that resonates with today\'s dynamic consumer landscape. Adept at designing engaging email lifecycle flows and manipulating prospect nurture programs, I excel in fostering customer engagement, loyalty, and conversion. My hands-on experience in improving Email Service Providers and launching SMS programs reflects my commitment to staying at the forefront of innovative marketing solutions. Proficient in data analysis and reporting, I transform insights into actionable strategies, contributing to the growth of multiple organizations. I specialize in A/B testing management, ensuring continuous improvement and innovation in campaign strategies.🤝 What sets me apart is my commitment to maintaining brand consistency, optimizing processes, and creating effective reporting systems. My technical proficiencies include Responsys, Klaviyo, Sailthru, Marketo, Adobe Creative Cloud, Figma, Sketch, and more. My diverse skill set spans from strategic planning and execution to social media management, agile project management, and cross-functional collaboration. I thrive in fostering team building, leadership, and training initiatives. As I explore new opportunities, I am eager to bring my passion for customer lifecycle management, digital marketing leadership, and brand awareness to a forward-thinking organization. Let\'s connect and explore how my skills can contribute to your team\'s success!#MarketingPro #EmailMarketing #ConsumerLifecycle #PardotExpert #AdWordsStrategist

Experience

1. Direction of Lifecycle and Email Marketing

   Corporate Finance Institute Cfi

   May 2025 — Present

Education

• Mt. Hood Community College

  Associate of Arts and Sciences (A.A.S.), Commercial Photography

  2003 — 2007

Skills

• Trucking
• Graphic Design
• Online Advertising
• Flash
• Trade Shows
• Logistics
• Digital Photography
• Advertising
• Page Layout
• Microsoft Office
• Sales
• Digital Marketing
• Marketing Automation
• Css
• Logo Design
• Transportation
• Email Marketing
• Social Media Marketing
• Layout
• Web Design
• Cascading Style Sheets (Css)
• Marketing Communications
• Social Media
• Online Marketing
• Marketing
• Small Business
• Brand Development