Karim A.

About Karim A.

I turn ideas into fully-functioning expansion engines.I started my career in 2009 as a designer and web developer; writing code, building interfaces, and telling stories visually. Over time, that evolved into launching digital campaigns, then into running full-funnel strategy, and now into leading global marketing initiatives that combine performance, emotion, and automation.I specialize in what most marketers can’t do alone: strategy + execution + creative + technical. I can write the campaign narrative, build the landing page, set up the automation workflow, design the visuals, analyze the data, and optimize the funnel. Not because I chase titles, but because I’ve spent 16 years learning almost every tool in the stack; from CMS and CRM systems to paid media platforms and all kinds of printers in my side-hustle workshop.Over the years I’ve:• Launched and managed multi-channel lead gen campaigns across industrial tech, financial services, and real estate• Migrated and rebuilt entire web ecosystems across WordPress, Drupal, Magento, and Joomla• Led global product launch and engagement campaigns from concept to measurement• Designed UX experiences and branded content across web, video, and social platforms• Built predictable reporting frameworks for leadership to drive revenue decisionsBut beyond strategy and automation, I believe marketing is emotional architecture. It should make people feel something: trust, excitement, urgency, possibility. That belief carries into everything I do, from intelligent software positioning to my personal creative work at iMakeThings.xyz, where I design physical products using lasers, embroidery, 3D printing, and photography.I’ve photographed cultures around the world, designed for political campaigns, built websites for financial institutions, and taught design at the college level. Whether the medium is code, video, fabric, or data… I build experiences that connect.What I bring to the table:+ Full-funnel strategist with hands-on execution skills+ Certified in Google, Facebook, and e-commerce ecosystems+ Bilingual (English/Spanish) and global-market experienced+ Creative soul (right brain) with analytical discipline (left brain)I don’t define myself by one company or industry. I define myself by what I build… and how it connects people to possibilities. If you’re building something innovative and need someone who can bridge strategy, storytelling, and execution; let’s talk!

Experience

1. Digital Marketing Manager

   Techniche

   Dec 2020 — Present · Austin, TX, US

   Led and executed global digital marketing strategy across three B2B technology products and the Techniche corporate brand, supporting growth across EMEA, AMER, and APAC. Owned marketing as a full business function, from positioning and demand generation to automation, reporting, and optimization.SCOPE: Global (EMEA, AMER, APAC)FOCUS: Demand generation, pipeline growth, brand positioning• Owned global lead generation and demand strategy aligned to sales and revenue goals• Drove multi-channel campaigns across Search, Display, Paid Social, Content, Email, and Partner channels• Led go-to-market marketing and positioning for: – Statseeker (Network Performance Monitoring / Network Intelligence) – Urgent (CMMS for fuel & convenience retail) – Techniche EV (CMMS for EV charging infrastructure)• Planned and executed ABM campaigns, including industry-specific initiatives (e.g. NACS)• Owned SEO, website performance, conversion optimization, and analytics strategy• Led multiple website redesigns, refreshes, and migrations across product and corporate sites• Acted as Marketing Automation & CRM owner (HubSpot), including lifecycle logic, workflows, and attribution• Built full-funnel reporting and dashboards from first touch through revenue• Oversaw brand, creative, content, and video production across all digital channels• Partnered closely with sales, product, and leadership to align messaging, GTM, and market feedbackFollowing the sale of Urgent and Techniche EV to Titan Cloud, now focused exclusively on leading marketing strategy and execution for Statseeker.

Education

• Boston University

  Master’s Degree, International Marketing Management

  2013 — 2015

• Tecnológico de Monterrey

  M.B.A Certificate, Marketing Communications

  2014 — 2014

• ESG

  Certification, Technical Drawing

  1995 — 1998