Karim Alazzam
Client Partner @PurpleLab
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WORK HISTORY
Client Partner @PurpleLab
Lead client partnerships within the Digital Advertising vertical, empowering healthcare and life science brands to activate real-world data (RWD) and real-world evidence (RWE) across programmatic ecosystems.• Build and optimize omnichannel campaigns through DSPs such as The Trade Desk, LiveRamp and Throtle, leveraging audience segmentation, look-alike modeling, and deterministic HCP targeting to maximize reach and ROI.• Translate large-scale data sets into actionable insights that inform campaign performance, audience quality, and media investment strategy.• Oversee end to end DTC and HCP analytics and activation workflows — from onboarding, taxonomy mapping, and KPI definition to measurement, attribution, and optimization.• Partner cross functionally with Product, Data Science, and Engineering to streamline data pipelines, automate dashboards (Tableau, Power BI, BigQuery), and enhance campaign intelligence through advanced reporting automation.• Act as a strategic advisor to brand and agency stakeholders, aligning real world analytics with media strategy, improving operational efficiency, client retention, and measurable outcomes.
EDUCATION
Downingtown STEM Academy
International Baccalaureate , Business Administration and Management, General
Fox School of Business at Temple University
Bachelor of Business Administration - BBA, Marketing
ABOUT KARIM ALAZZAM
PMP, CSM, Lean Six Sigma, CAPM Certified• 10+ years experience in Microsoft Suite• 6+ years sales• 6+ years client facing• 3+ years Salesforce, Hubspot, Workday, Ariba, SAP• 3+ years SQL, Jira, Confluence, Alteryx
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