Karim Abdelmoula

Global Communications Project Manager Assistant at Viktor & Rolf Fragrances and Diesel Fragrances @L'Oréal

Ville de Paris, FR

Developed and executed 360° global communication strategies across PR, advocacy, socialmedia and events, ensuring alignment with brand objectives- Managed international event coordination, including Haute Couture shows for Viktor & Rolf,and implemented global eventing guidelines for countries execution- Contributed to influencer and KOL activations, talent and casting processes, and developedtailored, platform-specific campaigns boosting visibility and engagement- Produced press releases and brand communication books, ensuring timely delivery tocountries and coordinating with key stakeholders to maintain consistency and coherenceacross all PR materials- Oversaw the design, production, and distribution of Seeding Kits for 8 projects across twobrands, implementing brand seeding strategies, managing timelines, budgets, country-specificneeds, and briefing agencies to ensure seamless execution- Collaborated with agencies, internal teams, and countries: combining creativity, talentmanagement, and data insights to drive strong project outcomes.