Kari Hodgson
Director of Marketing Strategy and Operations @Snorkel AI
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WORK HISTORY
Director of Marketing Strategy and Operations @Snorkel AI
EDUCATION
University of Oregon
Bachelor of Science
SKILLS
ABOUT KARI HODGSON
MarTech – Manage and own the marketing technology stack including Marketo, Infer (predictive analytics), Outreach, Full Circle Insights, Bizible, PathFactory, Bombora, Etc * Demand Generation – Adept at conceiving, planning, managing, executing campaigns that exceed ROI expectations, and build brand identities.* Business Analytics – Measure and report on effectiveness of marketing programs and campaigns, pipeline attribution, revenue attribution, and pipeline velocity. Calculate marketing ROI across all channels and campaigns.* ABM – Own and manage full ABM initiatives; from account selection, utilizing predictive analytics and intent, to campaign orchestration and reporting.
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