Kari Cassell
- Role
- VP of Strategic Market Opportunities at La Virgule
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Kari Cassell
Purpose Seeking Product Leader w/design thinking mindset, ability to recognize…
Experience
VP of Strategic Market Opportunities
Nov 2009 — Present
Business results-driven Product Leader driving businesses to digitally transform themselves thru discovery, innovation & Insight, & change how they interact/engage w/ people/processes/brands. Implement new tech solutns/prod line/portfolio growth by pushing planning/strategy forward w/ better understanding of audiences/data, analytics, metrics, sprints, NPS/VoC, journeymapping, competitive offerings/SCM svcs that bring focus to req’s, roadmap details/design, innovate vision, encourage adoptn & allow mkt opportunities to surface from multiple channels to-mkt & integrated ecosystems/partnerships.
Education
University of Colorado
EMBA, Business Strategy, Innovation and Growth
University of Colorado
MS, Finance
University of Wisconsin
BFA, Advertising Design and Marketing
The Ohio State University
MS, Cognitive Engineering, Experience Design, Design Thinking/Research
Skills
- Product Life Cycle Management
- Product Lifecycle Management
- Business Development
- Social Media Marketing
- Market Research
- Product Strategy
- Strategic Partnerships
- Product Management
- Product Marketing
- Strategy
- Integrated Marketing
- Business Planning
- Innovation Consulting
- Business Strategy
- Product Development
- Team Building
- Management
- Analytics
- Competitive Analysis
- Strategic Planning
- Digital Marketing
- Design Thinking
- Executive Management
- Go-to-Market Strategy
- Strategy Development
- Marketing Strategy
- Experience Design
- P&L Management
- New Business Development
- Cross-Functional Team Leadership
- Brand Developement
- Digital Content/Ecommerce
- Web/Mobile Products to Market
- Marketing Communications
- Program Management
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