Kari Wilson

About Kari Wilson

I am an accomplished Product Marketing leader with over 10 years of product marketing experience across B2B SaaS, cloud storage, data protection, and EdTech industries. I thrive at the intersection of data-driven strategy, customer insights, and impactful storytelling. With an MBA in Marketing and certifications in Pragmatic Marketing, I bring a strong foundation in market research, competitive analysis, and go-to-market execution. I’m well-versed in leveraging AI to boost productivity and drive stronger marketing performance; I recently obtained a certification in Pragmatic Marketing’s Advanced AI Techniques for Product Marketing. I’m customer-obsessed, driven to uncover market insights, and I excel at translating those insights into actionable GTM strategies.

Experience

1. Senior Product Marketing Manager & Analyst Relations Lead

   Backblaze

   Nov 2021 — Present

   Synthesized 150+ prospect calls and 25+ customer research interviews into 5 actionable personas, defining ICP firmographics, customer journeys, key pain points, and differentiated messaging and positioning for each.• Identified a strategic market industry niche via deep market analysis; gained executive approval for my business case and launched a go-to-market strategy that drove 129% YoY ARR growth and a $3.9M opportunity pipeline.• Build and launch full go-to-market toolkits and marketing materials including press releases, blogs, digital marketing, cross-sell and upsell motions, website pages, webinars, and more. • Created battlecards, counter-positioning narratives, and core content related to key competitive hits, including a customer story I sourced, wrote, and edited with direct verbatim hits on our primary competitor. This contributed to securing a $144K opportunity.• Built targeted demand generation sales plays with customized messaging frameworks for priority customer segments - driving a 156% YoY increase in opportunity pipeline.• Collaborated closely with content team to drive editorial calendar. Developed 30+ blogs, 2 ebooks, 5 white papers, and diverse multimedia content (customer testimonials, case studies, product demos), fueling multi-channel demand generation and nurture campaigns. • Managed a product marketing associate and supervised two additional product marketers and a technical evangelist, providing structured onboarding and aligning priorities across GTM initiatives, and ensuring consistency in messaging, positioning, and execution.• Improved the feature release process with Product Management by ideating and implementing a GTM intake form that led to faster, easier identification of impactful go-to-market strategies and meaningful value propositions mapped to customer requirements.• Pioneered quick-start self-service video series (49K+ YouTube views), accelerating product-led growth.

Education

• University of Pittsburgh

  Bachelor of Arts - BA

• St.Edward's University

  Master of Business Administration - MBA, Marketing