Kari Schroeder

Experience

1. Paid Media Strategist

   Fiction Tribe

   Jul 2024 — Present · Portland, OR, US

   Managing paid media accounts for more than 5-6 clients - Built and continued management of paid campaigns in Google Ads, Meta platforms, X, LinkedIn, Reddit, Quora, TikTok- Collaborate with the marketing team to develop effective paid media strategies aligned with clients business goals and target audience- Managing campaigns across channels such as search, display, demand gen, etc- Running retargeting campaigns - Defined and continued management toward campaign objectives, KPIs, and target metrics to measure campaign success- Performing A/B testing and analyze campaign data to refine targeting, messaging, and creative elements for continuous improvement- Creating compelling ad creatives, including text ads, display banners, video ads, and other formats, in collaboration with the design team for all types of ads across platforms- Provide landing page feedback to enhance user experience and increase conversion rates- Generation of regular bi-weekly and monthly reports on campaign performance, including key metrics, trends, and actionable insights to optimize campaign performance.

Education

• Clark College

  Associate's Degree

  2008 — 2012

• Warner Pacific University

  Bachelor's Degree, Business Administration

  2013 — 2014

• Pacific University

  Exercise Science

  2006 — 2008

Skills

• Customer Satisfaction
• Social Networking
• Data Entry
• Team Leadership
• Team Building
• Microsoft Excel
• Microsoft Word
• Pardot
• Powerpoint
• Customer Retention
• Marketo
• Email Marketing
• Marketing
• Sales
• Lead Generation
• Microsoft Office
• Online Marketing
• Salesforce.com