Kari Miller

About Kari Miller

Industries: Auto | Grocery | Auto Insurance | Hospital | Food Product | Household Equipment | Medical | Restaurant | Retail (Products)| QSRI’m Kari Miller, a strategic media director and project management leader with 12+ years of experience driving audience-first, cross-channel campaigns that deliver measurable growth and exceed KPIs. I’ve led integrated media teams at top agencies, including OMD and Bloom Ads, managing complex campaigns across various industries, such as auto, healthcare, and QSR. Known for bridging the gap between strategy and execution, I excel at orchestrating cross-functional teams, aligning timelines with business goals, and ensuring seamless delivery across traditional and digital platforms. I’m equally committed to cultivating a supportive, high-performing team culture that values work-life balance and continuous growth.Accomplishments/Impact-Driven Highlights-Aligned strategic media investments with audience behavior, resulting in stronger performance against client KPIs-Directed and executed end-to-end media campaigns across TV, digital, OOH, social, and CTV while managing scope, deliverables, and cross-agency timelines to ensure seamless execution and alignment with business objectives-Managed multimillion-dollar budgets as well as reconciliation, improving operational efficiency, and optimizing spend allocation-Spearheaded audience-driven campaign research & strategies that translated complex insights into compelling brand narratives, increasing engagement and media effectiveness-Transformed cross-functional collaboration, leading diverse teams and partners to produce high-quality, on-time deliverables in fast-paced, dynamic agency environments-Built and scaled high-performing teams, mentoring talent and fostering a culture of accountability, innovation, and purpose-driven execution-Led high-performing teams through complex project lifecycles, balancing competing priorities while consistently delivering on time and under budget across multimillion-dollar initiatives-Streamlined campaign operations by implementing scalable workflows, reducing turnaround time, and improving internal efficiency and communication across departments and external partners-Acted as the primary cross-functional liaison, translating strategy into action by coordinating creative, media, finance, and client teams for maximum alignment-Developed reporting frameworks and performance dashboards to track progress, mitigate risks, and optimize resources in real time, resulting in increased accountability and delivery confidence.

Experience

1. Associate Director

   OMD

   Jan 2022 — Present · Los Angeles, CA, US

   Industries: Auto | Grocery | Auto Insurance | Hospital | Food Product | Household Equipment | Medical | RestaurantDistinguished and results-driven Associate Director with a longstanding tenure in media advertising sales for the most eminent and renowned brands. Recognized as a Top Performing Leader and Team Member creating bottom-line objectives while empowering team members with internal and account success. Tenacious and diplomatic executive tasked with strategizing sales and marketing plans that have garnered account business goal growth throughout tenure. A trustworthy change agent committed to high-quality outcomes impacting long-term growth and sustainability. Champion the success of an evolving organization through the transformational leadership of key associates empowering all to consistently exceed benchmarks to overcome challenges. Demonstrate outstanding interpersonal skills advocating a culture of excellence while empowering associates to perform ingeniously.

Education

• Idaho State University

  Advertising/Communications