Kari McTaggart
Sr Media Manager @Tropicana Brands Group
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WORK HISTORY
Sr Media Manager @Tropicana Brands Group
Chicago, IL, US
EDUCATION
University of Missouri-Columbia
Master of Arts, Strategic Communications
University of Missouri-Columbia
Bachelors of Journalism, Journalism - Strategic Communications
SKILLS
ABOUT KARI MCTAGGART
Kari is an accomplished marketing professional with 14 years experience leading all aspects of communications planning, integrated marketing, innovation, media strategy and buying and measurement. She has significant CPG experience in her tenure in the media industry. She led the strategic shift in planning for the Tyson Pet brands focusing on lower funnel tactics with ecommerce at the center. On the Cheerios account on General Mills, she brought forward strong inter-agency collaboration as well as innovative media planning with award winning work reviving the brand’s cultural relevance. Kari had proved media’s ability to drive business objectives, launched new brands, delivered on an innovation agenda, redefined how small brands need to grow, and, proudly, have delivered some of the highest client satisfaction metrics across the agency. Kari excels at the higher-level strategic thinking to bring media plans to life, as well as the details to make the day-to-day run smoothly.
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