Kari McPherson
- Role
- Director, Large Format Retail Concept Marketing (House of Innovation, Nike Rise, Nike Beacon Stores) at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Kari McPherson
A tenured marketing professional, I am fortunate to lead a team of incredibly talented…
Experience
Director, Large Format Retail Concept Marketing (House of Innovation, Nike Rise, Nike Beacon Stores)
Oct 2023 — Present
Lead teams responsible for driving strategic marketing plans for sport & cultural moments, seasonal innovations, new stores and remodels * Partner with Paid and Owned Media, Catalyst & Sports Marketing, and Membership on marketing approach to support traffic driving, events, and experiences * Drive overall strategy and future membership-driven marketing innovations in large format retail concepts in partnership with Business, Real Estate, Retail Brand, Visual Merchandising and Design
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