Kari Clarke-Zemnickis
Vice President, Marketing and Communications @Vector Institute
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WORK HISTORY
Vice President, Marketing and Communications @Vector Institute
EDUCATION
Toronto Metropolitan University
Bachelor of Design, Communications
University of Illinois Urbana-Champaign
Marketing in a Digital World
Harvard University Online
Coaching & Developing Employees
Canadian Marketing Association
Certified Professional, Integrated Branding
Seneca Polytechnic
Courses in Fashion Design, Fashion Marketing
Ted Rogers MBA at Toronto Metropolitan University
Certificate of Design Thinking
Interactive Advertising Bureau of Canada
Certified Professional, Search Engine Optimization
First Nations University of Canada
Reconciliation Education - Indigenous Awareness Professional Development Course
ABOUT KARI CLARKE-ZEMNICKIS
As a VP of Marketing & Communications, I work at the intersection of AI, marketing, communications and business transformation. I help organizations figure out how to actually use AI and automation in ways that make sense - communicates their story and advances their brand, finding their voice through distinctive messaging that resonates across every touchpoint.For more than 20 years, organizations have trusted me to tell their stories and protect their brand and reputation. This included navigating some of the most complex brand and communications challenges - from managing CEO transitions while maintaining stakeholder confidence, to serving as organizational spokesperson during high-stakes engagements like a Prime Minister visit or interviews with internationally renowned news media outlets. I have a proven track record of translating a company\'s mission into market reality, leading initiatives that have tripled revenue growth and built a brand presence valued at over $65M USD in an estimated annual paid media equivalency while spending only 3% of that value in actual budget.As a trusted C-suite and board-level advisor, my focus is on integrating great storytelling, marketing, communications and technology to build compelling brand positioning that enhances long-term enterprise valuation and enabling the people and teams who help to bring those stories to life.
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