Kari Clarke-Zemnickis

Vice President, Marketing and Communications @Vector Institute

Toronto, CA
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WORK HISTORY

Dec 2023 — Present

Vice President, Marketing and Communications @Vector Institute

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EDUCATION

2003 — 2007

Toronto Metropolitan University

Bachelor of Design, Communications

2015 — 2015

University of Illinois Urbana-Champaign

Marketing in a Digital World

2013 — 2013

Harvard University Online

Coaching & Developing Employees

2010 — 2010

Canadian Marketing Association

Certified Professional, Integrated Branding

2002 — 2003

Seneca Polytechnic

Courses in Fashion Design, Fashion Marketing

2017 — 2017

Ted Rogers MBA at Toronto Metropolitan University

Certificate of Design Thinking

2010 — 2010

Interactive Advertising Bureau of Canada

Certified Professional, Search Engine Optimization

2021 — 2021

First Nations University of Canada

Reconciliation Education - Indigenous Awareness Professional Development Course

ABOUT KARI CLARKE-ZEMNICKIS

As a VP of Marketing & Communications, I work at the intersection of AI, marketing, communications and business transformation. I help organizations figure out how to actually use AI and automation in ways that make sense - communicates their story and advances their brand, finding their voice through distinctive messaging that resonates across every touchpoint.For more than 20 years, organizations have trusted me to tell their stories and protect their brand and reputation. This included navigating some of the most complex brand and communications challenges - from managing CEO transitions while maintaining stakeholder confidence, to serving as organizational spokesperson during high-stakes engagements like a Prime Minister visit or interviews with internationally renowned news media outlets. I have a proven track record of translating a company\'s mission into market reality, leading initiatives that have tripled revenue growth and built a brand presence valued at over $65M USD in an estimated annual paid media equivalency while spending only 3% of that value in actual budget.As a trusted C-suite and board-level advisor, my focus is on integrating great storytelling, marketing, communications and technology to build compelling brand positioning that enhances long-term enterprise valuation and enabling the people and teams who help to bring those stories to life.

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