Karesa Fleary

Driving B2B Growth Through GTM Strategy & Integrated Campaigns | ABM, Paid Media, Content Marketing | @Walmart

Role: Marketing Manager Ii - Demand Generation & Digital Strategy at Walmart
Location: Philadelphia, PA, US
LinkedIn followers: 500 followers

About Karesa Fleary

I’m a strategic marketing leader with 10+ years of experience driving paid media, GTM strategy, and ABM programs across Fortune 100 enterprises and high-growth startups. My expertise spans programmatic display/video, CTV, social media, and endemic channels, where I’ve managed multi-million-dollar budgets and delivered measurable ROI through smart channel mix, audience-first targeting, and account-based precision.At Walmart, I led “always on” paid media campaigns for GoLocal, scaling adoption through integrated GTM and ABM strategies. In healthcare, I directed brand-safe, compliant paid campaigns that balanced innovation with regulatory rigor. Across every role, I’ve built measurement frameworks that translate analytics into actionable insights for senior leadership. Core strengths- Paid Media Strategy & Optimization- Go-to-Market (GTM) Strategy- Account-Based Marketing (ABM)- Multi-Channel Campaign Orchestration- Budget Management & ROI Analysis- Brand Safety & Governance in Regulated Industries

Experience

Marketing Manager Ii - Demand Generation & Digital Strategy
Walmart
Sep 2022 — Present
Led go-to-market strategy and full-funnel demand generation for Walmart’s last-mile delivery platform, driving pipeline growth through ABM, paid media, and integrated campaigns.Skills:Go-to-Market & Demand Generation- Go-to-market strategy, B2B lead generation, account-based marketing, funnel optimization strategy, co-marketing campaignsMedia & Audience Growth- Paid media strategy, media planning & buying, trade publication audience acquisition, paid & organic audience growthContent & Messaging- Content marketing & syndication, content creation, copywriting, SEO/SEM, event marketingTools & Execution- B2B ad creation, marketing automation, agency partnership, product marketing

Education

Wilmington University
Master of Science, Information Technology
Wilmington University
Master of Science, Marketing
The Art Institutes
Bachelor of Science, Graphic Design

Contact information

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Current company

Razorpay

4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Karesa Fleary

Experience

Marketing Manager Ii - Demand Generation & Digital Strategy

Education

Wilmington University

Wilmington University

The Art Institutes

Find verified contacts for anyone on LinkedIn