Karen Reynolds

About Karen Reynolds

Social media enthusiast driven by a passion for leveraging digital platforms to broaden access to knowledge and resources through libraries. Continuously exploring emerging trends and industry best practices in digital and social marketing. Let\'s connect and collaborate!

Experience

1. Senior Manager, Digital Marketing

   OCLC

   Mar 2022 — Present · US

   Lead the corporate social media team in producing content across OCLC, CloudLibrary, and WorldCat.org channels, reaching 890K users and driving 65.5K engagements and 36K post clicks, while reinforcingbrand values and promoting products, services, and community programs.• Expanded corporate footprint by launching four B2C social channels that now have over 14K followers garnering 1.5M impressions.• Increased global brand visibility by launching new social channels and region-specific with international teams; efforts contributed to audience growth, new customer leads, and improved renewal rates in key global markets.• Executed crisis communication plans to protect brand reputation during sensitive moments, maintaining trust and transparency with audiences.• Enhanced internal collaboration and advocacy through ongoing social media topic sessions and custom social media tool kits for events, empowering staff to confidently promote OCLC initiatives and increasing overall reach and employee engagement.

Education

• The Ohio State University

  Bachelor of Arts, Strategic Communication

  2006 — 2009

Skills

• Social Media Marketing
• Integrated Marketing
• Market Research
• Crm
• Analysis
• Marketing Strategy
• Social Media
• Management
• Agency Experience
• Newsletters
• Marketing
• Online Advertising
• Interactive Advertising
• Advertising
• Event Planning
• Time Management
• Marketing Communications
• Facebook
• Press Releases
• Event Management
• Sales
• Email Marketing
• Project Management