Karen Fossum Zunkowski

About Karen Fossum Zunkowski

A respected marketing professional with a proven track record of building memorable face-to-face experiences, and applying these skills to the world of virtual events and a wide variety of customer interactions. Exemplary organizational skills, meticulous project management and a knack for creativity fuels my enthusiasm for leading cross-functional teams and producing memorable experiences with customers, prospects, partners and fellow employees. I lead teams that deliver clear, concise communications, relevant content, intriguing campaigns, and fun, interactive networking opportunities, regardless of the environment (virtual or in-person), the scale (10 - or the audience (VIP or end-users). I stay on top of industry trends and am always looking to find better, more efficient ways to do things - learning from and sharing those best practices with co-workers across the organization. I look for ways to be unique with my ideas and/or approach - keeping in mind the goal of providing experiences that are memorable and that accomplish established objectives.I understand the value of building customer and partner loyalty through a strategically thought-out sequence of experiences, extending beyond a single interaction, and the critical need to measure results in each instance.CORE COMPETENCIES:• Creative, flexible, customer-focused problem-solver• Strong written and verbal skills, leveraged often for building websites, email campaigns, videos and social media content• Process improver - mastering details and the big picture• Rigorous budget manager, negotiation expert and money-saver• Proven leader that develops phenomenally collaborative and successful cross-functional teams• Familiar with numerous collaboration/virtual event platforms: Zoom, Teams, Webex, ON24• Knowledge of business and event management tools/programs: MS Office, Cvent Conference, Wrike, Google Docs/Sheets, SharePoint, etc.CAREER ACCOMPLISHMENTS:• Increased conference attendance by 15% in first two years and expanded franchise into EMEA market• Built and rigorously maintained multi-million dollar budgets within 5% every quarter• Well-respected industry leader: Former President, VP and Board Member of Corporate Event Marketing Association (CEMA) and Guest Judge for Event Marketer Magazine Brand X Challenge Student Design Competition• Marketer of the Year Award and Top Talent Award recipient at two different companies

Experience

1. Director of Event Marketing

   MX

   Aug 2025 — Present · Lehi, UT, US

   I\'m back to my event marketing roots and focused on taking MX Technologies shows and customer experiences to the next level!

Education

• Brigham Young University

  English Language and Literature, General; Humanities; Coaching

Skills

• Go-to-Market Strategy
• Demand Generation
• Product Marketing
• Solution Selling
• Events
• Integrated Marketing
• Strategic Partnerships
• Marketing Strategy
• Saas
• Cloud Computing
• Messaging
• Enterprise Software
• Crm
• Marketing Communications
• Product Management
• Management
• Event Management
• Business Development
• Marketing Automation
• Marketing
• Lead Generation
• Salesforce.com
• Sales Enablement
• Event Planning