Karen Yuen Hershenson
Lead Product Manager @VTS
Signup · Get unlimited contacts
WORK HISTORY
Lead Product Manager @VTS
New York, NY, US
EDUCATION
Fashion Institute of Technology
BS | Bachelor of Science, Advertising & Marketing Communications
General Assembly
Certificate, Back End Web Development
SKILLS
ABOUT KAREN YUEN HERSHENSON
Product leader with deep experience in 0→1 innovation, platform optimization, and cross-functional execution across B2B, B2C, and B2B2C environments.After 10+ years at American Express launching Amex Offers, scaling merchant marketing products and leading a major martech replatforming, Karen moved to TravelClick (Amadeus) to lead the core product and the build of a personalization engine for hoteliers to drive more direct guest bookings—until COVID prompted her to launch her own ecommerce brand. That journey gave her hands-on experience in manufacturing, brand building, and scaling DTC using customer insights and data.She later joined Titan Network, initially as their first product hire to help build B2B tools for Amazon sellers to optimize cash flow, then returning as a product strategist to drive operational scale and new revenue streams. In between, Karen brought strategic and execution skills to Rhino, a Kairos-backed startup, enhancing partner experiences (for property managers/landlords) on a fintech platform for renters.Known for strategic clarity, strong stakeholder alignment, and a bias for action, Karen brings a founder’s mindset and a builder’s rigor. Certified in Scrum, Six Sigma, and SAFe, she thrives in fast-paced, high-impact environments.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.