Karen Yu

Experience

1. User Acquisition Manager

   Arc Games

   Oct 2022 — Present · San Francisco, CA, US

   I thrive on building creative solutions to complex operational challenges and driving company-wide impact.As a growth marketing manager, I lead global paid brand & performance user acquisition campaigns across all channels (Google, Meta, Microsoft, X, TikTok, affiliates, PlayStation, and Xbox) for Arc Games\' entire gaming portfolio, including strategy planning and execution, campaign performance optimization towards key KPIs, and post-campaign reconciliation in a $XM advertising budget.I work across engineering and data teams to automate and optimize paid marketing operations. Notable accomplishments include: • Streamline and automate campaign analysis with advanced Excel (Power Query)• Integrate ad APIs to BigQuery to build Tableau dashboards• Rebuild web tracking in Google Tag Manager• Design executive reports• Develop a bespoke internal tracking tool• Establish a monthly finance reconciliation processArc Games is a leading publisher of online multiplayer, AA, and indie games. From games based on popular franchises such as Star Trek and Dungeons & Dragons, to hidden gems the Remnant series, Hyper Light Breaker, Have a Nice Death, Gigantic: Rampage Edition and the Torchlight series, we create immersive worlds that transcend our players to live out adventures beyond their wildest imaginations with friends from around the world. Let\'s play!

Education

• Yonsei University

  International Exchange Student

  2012 — 2012

• University of California, Berkeley

  Bachelor of Arts (B.A.), Public Health

  2010 — 2013

Skills

• Digital Marketing
• Full-Life Cycle Recruiting
• Social Networking
• Nonprofits
• Html
• Event Planning
• Photoshop
• Public Relations
• Talent Acquisition
• Social Media
• Management
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Community Outreach
• Data Analysis