Karen Won

WORK HISTORY

EDUCATION

SKILLS

ABOUT KAREN WON

I am a seasoned branding and trademark attorney who partners with clients to build, protect, and launch strong, globally viable brands. I particularly specialize in pharmaceutical, biotech, and life sciences companies. As a Partner at Mintz, I advise senior executives, in-house counsel, marketing and regulatory teams, and commercial leaders on the full lifecycle of trademark and brand strategy—from early development through commercial launch, international expansion, competitor entry, and long-term brand protection.My practice integrates trademark law, pharmaceutical regulatory rules, drug naming strategy, global brand protection, trademark risk assessment and mitigation, cross-border IP counseling, dispute resolution, and brand licensing. I have deep experience guiding drug names through complex, multi-year approval processes involving the FDA, EMA, and other global health authorities, helping clients anticipate regulatory hurdles, avoid delays, and secure smooth commercial rollout.I am known for delivering business-aligned, practical, and cost-efficient guidance that enables companies to take smart risks while protecting their most valuable brand assets. My work spans trademark clearance, prosecution, enforcement, disputes, advertising, copyright, and IP transactions, as well as advising on brand expansion, lifecycle management, and competitive positioning.Beyond life sciences as well, I counsel clients across the technology ecosystem—from early-stage innovators and unicorns to Fortune 100 companies—on trademark/copyright strategy, brand expansion, risk mitigation, disputes, enforcement, and transactions.My approach is collaborative and cross-functional. I work closely with legal, regulatory, executive, marketing, creative, and commercial teams to align naming, brand strategy, and IP decisions with corporate objectives and go-to-market priorities.My core strengths and specialties include:• Pharmaceutical trademarks & drug naming strategy• Global trademark clearance, prosecution & enforcement• Navigating FDA, EMA & multi-agency regulatory approval processes• Life sciences brand protection & risk mitigation• Trademark portfolio development for launch & lifecycle management• IP counseling for biotech, pharma, medtech & digital health• Cross-functional brand strategy with legal, regulatory, commercial & marketing teams