Karen Lau

Senior Marketing Manager @Presidio Trust

San Francisco, CA, US

Lead partnership marketing efforts for the new Tunnel Tops national park site across multi-organizations, including the Presidio Trust, National Parks Service and Golden Gate National Parks Conservancy- Spearhead the development of a new corporate sponsorship program to increase private revenue and fulfill the organization\'s triple bottom line. Developed and presented a pilot proposal to the sponsorship steering committee, Executive Team, CEO and Board in order to get buy-in. Establish a governance policy, guidelines, and best practices to educate and scale sponsorship across the organization. Operationalize and manage program timelines detailing project milestones, tasks, responsibilities, and budgets. Onboard and management of third-party agency, consultants, and staff to identify and secure sponsorships-Develop and execute the promotional strategy using Google AdWords, social and native advertising,email communications, and securing media partnerships. Collaborate with the Visitor Engagement team on in-park experiences to increase engagement, retention, and new visitors- Analyze market research and Google Data Studio to increase park visitation and improve perceptions among underrepresented audiences; publish reports to influence and gain adoption across teams

University of California, Berkeley

BS, Mass Communications