Karen Waskin
Product Director at Nike
- Role
- Principal Product Director at 耐克
- Location
- Beaverton, OR, US
- LinkedIn followers
- 500 followers
About Karen Waskin
Product leader with over a decade at Nike, driving innovation across digital commerce, search, browse, and AI-powered merchandising. Currently leading Nike’s enterprise tool and platform that powers product walls, navigation, and search across Nike.com and the Nike App. Passionate about building intuitive, scalable systems that empower teams and improve consumer experiences through data, design, and machine learning.Previously led initiatives at Nike in experimentation, mobile platform, and front-end experiences for the Nike App—including onboarding, favorites, AR, and chat messaging—helping shape how millions of athletes engage with Nike globally.With a foundation in creative technology and storytelling, I bring a unique blend of technical depth, product strategy, and design sensibility to every challenge. Always learning, always creating the future of sport.Previous roles include producer of mobile apps, interactive web experiences, 3D animation, and broadcast advertising for more than a decade.
Experience
Principal Product Director
Dec 2023 — Present · WHQ Beaverton, OR, US
Principal Product for Nike\'s internal AI/ML-powered merchandising platform - the tool that enables our teams to shape what consumers see across Nike\'s digital experiences. It provides the interface for merchandising tools, helping talented teammates curate product walls, manage navigation, and optimize search results.
Education
Macomb Community College
Associate of Applied Science
Harvard Business School
Data Science for Business
College for Creative Studies
BFA
Yoga Teacher Certification
Certificate
Dale Carnegie Training
Certificate
Skills
- Information Architecture
- Content Management
- Illustrator
- Web Chat
- 3d Visualization
- Producers
- Digital Marketing
- Digital Strategy
- Video
- Interactive Marketing
- Graphic Design
- Branding & Identity
- Adobe Creative Suite
- User Experience
- Content Strategy
- Logo Design
- Social Media
- Graphics
- Concept Development
- Commercials
- Web Development
- Illustration
- Online Advertising
- Video Editing
- Animation
- Broadcast
- Creative Strategy
- After Effects
- Motion Graphics
- Photoshop
- Art Direction
- User Interface Design
- Interaction Design
- Creative Direction
- Photography
- Brand Development
- Digital Media
- Television
- Project Management
- Multimedia
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