Karen Murphy

About Karen Murphy

I am an award-winning professional with more than 30 years of experience creating brand…

Experience

1. COO, CMO, Brand & Communications Strategist

   Creative Mischief

   Jun 2009 — Present · Atlanta, GA, US

   Brand and marketing lead strategist for agency and agency’s B2B and B2C clients• Creation and management of multi-channel marketing, content strategies and campaign development for digital, print and event, utilizing PESO (paid, earned, shared, owned), ABM best practices and engagement funnels• Position, write and direct marketing creative development, including ads, emails, videos, press releases, case studies, white papers, e-books, blogs, posts, web landing pages and capture forms• Conduct audience and brand perception interviews, surveys and analysis• Research SEO insights, Google analytics, audience and competitor SEM trends to inform recommended strategies• Conduct client company identity and brand strategy workshops to build stakeholder alignment, achieve change management and a single vision of success, including vision, mission, brand positioning, brand persona, audience and key messaging• Analyze campaign success metrics and adjust strategies to increase engagement• Direct in-house marketing team, conducting regular EOS-based L10 leadership and team meetings, enhancing team building, alignment, focus, traction and overall team effectiveness• Create engagement and product workflows, streamlining the company’s workflows and processes • Work in coordination with CEO to develop and progress company vision and goals• Research, interview and hire team members

Education

• University of Florida

  B.S.

  1989 — 1991

• Florida State University

  A.A.

  1987 — 1989

Skills

• Online Marketing
• Content Development
• B2b
• Direct Marketing
• Social Media Marketing
• Integrated Marketing
• Press Releases
• Start-Ups
• Creative Direction
• Web Content
• Web Marketing
• Newsletters
• Online Advertising
• Brand Development
• Public Relations
• Media Relations
• Management
• Non-Profits
• Direct Mail
• B2b Marketing
• Event Planning
• Annual Reports
• Event Management
• Digital Strategy
• Social Media
• Marketing Communications
• Brand Awareness
• Corporate Branding
• Creative Strategy
• Business Development
• Digital Marketing
• Speech Writing
• Brand Management
• Content Strategy
• Marketing Strategy
• Writing
• Copywriting
• Advertising
• Magazines
• Corporate Communications