Karen Uhler
Director of Marketing @Kemper
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WORK HISTORY
Director of Marketing @Kemper
Chicago, IL, US
Responsible for defining, leading, and executing on strategic marketing and communication initiatives to support the Kemper Personal Insurance division’s business goals. Leading a team of marketing professionals and serving as a key hands-on partner with the sales, product and pricing teams with a matrixed reporting role to the President of Kemper Personal Insurance.
EDUCATION
University of Illinois Urbana-Champaign
Master's degree, Business, Management, Marketing, and Related Support Services
Eastern Illinois University
Bachelor's degree, Speech Communication and Rhetoric
SKILLS
ABOUT KAREN UHLER
Integrated marketing executive, strategist and tactical leader of highly visible, enterprise-wide programs that build brand value and ignite brand recognition. Experience spans Fortune 500 companies, non-profit organizations and education, on both the client and agency side. Have led the strategic development and execution of fully comprehensive programs in multiple categories/product lines including: insurance (B2C and B2B), retail, consumer packaged goods, durables, quick service restaurants and beverages. Outstanding ability to engage, communicate and build cross-functional relationships with stakeholders at every level, while leveraging an entrepreneurial spirit to pioneer change and inspire others. Expertise in:National & Multicultural Advertising Sponsorship Marketing (Sports & Entertainment) Affinity Marketing (B2B and B2C)Brand Identity Social & Digital Engagement Corporate Advocacy Strategic PhilanthropyPublic Relations Direct Response Marketing Sales & Consumer PromotionsEvent ManagementTalent Recruitment and DevelopmentTeam BuildingPublic Speaking
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