Karen Uhler
Integrated Marketing Executive, Corporate Strategy | Brand & Sports Marketing | Strategic Partnerships | Education
- Role
- Director of Marketing at Kemper
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Karen Uhler
Integrated marketing executive, strategist and tactical leader of highly visible, enterprise-wide programs that build brand value and ignite brand recognition. Experience spans Fortune 500 companies, non-profit organizations and education, on both the client and agency side. Have led the strategic development and execution of fully comprehensive programs in multiple categories/product lines including: insurance (B2C and B2B), retail, consumer packaged goods, durables, quick service restaurants and beverages. Outstanding ability to engage, communicate and build cross-functional relationships with stakeholders at every level, while leveraging an entrepreneurial spirit to pioneer change and inspire others. Expertise in:National & Multicultural Advertising Sponsorship Marketing (Sports & Entertainment) Affinity Marketing (B2B and B2C)Brand Identity Social & Digital Engagement Corporate Advocacy Strategic PhilanthropyPublic Relations Direct Response Marketing Sales & Consumer PromotionsEvent ManagementTalent Recruitment and DevelopmentTeam BuildingPublic Speaking
Experience
Director of Marketing
Sep 2021 — Present · Chicago, IL, US
Responsible for defining, leading, and executing on strategic marketing and communication initiatives to support the Kemper Personal Insurance division’s business goals. Leading a team of marketing professionals and serving as a key hands-on partner with the sales, product and pricing teams with a matrixed reporting role to the President of Kemper Personal Insurance.
Education
University of Illinois Urbana-Champaign
Master's degree, Business, Management, Marketing, and Related Support Services
Eastern Illinois University
Bachelor's degree, Speech Communication and Rhetoric
Skills
- Online Marketing
- Strategic Planning
- Direct Marketing
- Digital Media
- Strategic Partnerships
- Interactive Marketing
- Event Management
- Digital Strategy
- Integrated Marketing
- Strategy
- Advertising
- Brand Management
- Marketing Strategy
- Marketing Communications
- Media Planning
- Social Media
- Sports Marketing
- Public Relations
- Management
- Social Media Marketing
- Marketing
- Brand Development
- Sponsorship
- Leadership
- Digital Marketing
- Relationship Marketing
- Online Advertising
- Mobile Marketing
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