Karen Tunks

Marketing Communications | Content Strategist & Maximizer | Brand Builder

Role: Director, Content & Communication at TriNetX
Location: Charlotte, NC, US
LinkedIn followers: 500 followers

About Karen Tunks

B2B communications strategist passionate about developing programs and crafting content that drives results. I design and execute communications initiatives that engage audiences, amplify brand visibility, and support marketing objectives.With experience guiding high-performing teams and collaborating across departments, I deliver programs that connect strategy to action through compelling marketing content—across social media, video, blogs, eNewsletters, podcasts, and other digital channels. My work ensures campaigns are not only seen but remembered, creating measurable impact on lead generation, audience engagement, and overall business growth.I thrive on turning ideas into content-driven programs that resonate, inspire, and deliver results.

Experience

Director, Content & Communication
TriNetX
May 2024 — Present · US
Lead the development and execution of TriNetX’s global content and communications strategy, driving brand awareness and positioning the company as a thought leader in real-world data (RWD) and real-world evidence (RWE). Create and deliver engaging, high-impact content across digital platforms, publications, marketing campaigns, and thought leadership initiatives that resonate with healthcare and life sciences audiences.Collaborate closely with cross-functional teams—including executive leadership, research, product development, and marketing—to craft content that demonstrates the value of TriNetX’s RWD/RWE in drug development, clinical trials, regulatory submissions, and post-market safety monitoring. Lead external communications efforts including media relations, press releases, and corporate messaging, ensuring a consistent, compelling, and authoritative representation of TriNetX’s vision, expertise, and industry leadership.

Education

Rutgers University
BA, Philosophy, English

Skills

Corporate Branding
Blogging
Marketing Strategy
Online Advertising
Marketing Communications
Podcasting
Strategy
Advertising
Website Copy
Newsletters
Online PR
Marketing Copy
Advertising Copy
Web Video
Copy Editing
Marketing
Corporate Communications
Copywriting
SEO
Online Marketing
Marketing Management
Email Marketing
Direct Marketing
Video Scripting
Public Relations
Proofreading
Media Relations
Social Media Marketing

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