Karen Thomas

About Karen Thomas

Senior marketing and communications professional with 15+ years success in eCommerce, B2B and B2C and consumer software product and business development.Strategic and tactical with extensive experience building brands, managing projects, and developing products from concept through design and launch.Successful leader of creative and technical teams, valued for ability to skillfully manage people, projects and process, and facilitate collaboration among diverse stakeholders, clients and partners.Polished and persuasive communicator with versatile skills in story telling, content creation, writing and visual design. Adept at crafting and delivering messages for diverse audiences and channels.Expertise includes: Digital Marketing: Branding, identity, customer journey mapping, Go-To-Market strategy, web design, lead generation, customer acquisition and retention, Google ads and analytics, UI/UX design, SEO, email marketing automation, social media advertising. Communications/PR: Designing and writing for website copy, blog posts, newsletters, press releases, advertising, marketing collateral, case studies, manuals, user documentation and social media. Project/Program Management: Scoping, requirements gathering, budgeting, scheduling, development, usability, testing, process improvement, localization, life cycle evaluations. Relationship Management: Strategic partnership development, contract negotiation, licensing, client and account management.

Experience

1. Senior Director of Marketing

   Us Senior Pickleball

   Nov 2024 — Present

   I am excited to bring my many years of pickleball, marketing/communications and project management experience to the US Senior Pickleball (USSP) organization, where I am helping build the organization\'s outreach, membership and growth.I manage strategy and execution for email marketing, social media, branding, web design, advertising, PR and communications and anything else marketing related for USSP\'s tournaments and events.

Education

• University of Poitiers

  French Studies

• University of Oregon

  Bachelor of Arts (B.A.)

Skills

• Leadership
• Marketing Communications
• Productivity Improvement
• Content Management
• User Interface Design
• Editing
• Press Releases
• Technical Writing
• Google Analytics
• Agile Methodologies
• Saas
• Productivity Coaching
• Social Media Marketing
• Graphic Design
• SEO
• Process Improvement
• Web Design
• Product Lifecycle Management
• Project Management
• Business Development
• Professional Organizing
• Casual Games
• Software Development
• Game Development
• Time Management
• Information Architecture
• Agile Project Management
• Cross-Functional Team Leadership
• Video Games
• User Experience
• Content Strategy
• Strategic Partnerships