Karen Spinelli
Strategic Marketing Executive | Brand Authority & Industry Engagement | Membership & Community Growth
- Role
- Head of Marketing & Membership at American Med Spa Association
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Karen Spinelli
Karen is a strategic marketing executive with more than a decade of experience architecting and leading omni-channel marketing programs that drive measurable growth. She specializes in transforming business goals into integrated B2B and B2C campaigns that blend brand, digital, media, content, and experiential strategies into cohesive, performance-driven plans.With a reputation for decisive leadership and a collaborative, solutions-oriented style, Karen builds high-performing teams and orchestrates cross-functional alignment to accelerate results. She has deep expertise in product marketing, brand strategy, content development, media planning, and revenue-driving partnerships—consistently delivering marketing programs that strengthen market position and customer engagement.Karen holds a degree in Marketing Communications and serves on the board of the Chicago Fire Foundation, contributing to community-focused initiatives.Beyond her professional work, she enjoys connecting with friends over coffee, cooking for loved ones, traveling, and staying active.
Experience
Head of Marketing & Membership
Mar 2021 — Present · Chicago, IL, US
Lead the strategy and execution behind our full-scale marketing efforts to support business growth, boost brand visibility, and drive meaningful engagement across all channels. My work spans strategic planning, brand development, product and event marketing, content creation, and stakeholder communications—ensuring everything aligns with our organizational goals and industry position.I oversee a wide range of marketing functions, including digital marketing, brand marketing, social media community management, ecommerce, content marketing, SEO, print marketing, and public relations. This integrated approach helps us deliver consistent messaging, strengthen our brand presence, and reach our audience where it matters most.I manage and mentor a dynamic team, setting priorities, guiding execution, and fostering a culture of accountability, creativity, and ongoing growth. My role sits at the intersection of strategy and operations—connecting big-picture thinking with hands-on implementation to help position AmSpa as the leading voice in the medical aesthetics space.
Education
Roosevelt University
BS, Marketing
Skills
- Sales
- Media Buying
- Copywriting
- Television
- Advertising
- Online Advertising
- Media Planning
- B2b
- Press Releases
- Digital Media
- Corporate Communications
- Event Management
- Strategic Partnerships
- SEO
- Contract Negotiation
- Integrated Marketing
- Social Networking
- Digital Marketing
- Social Media Marketing
- Management
- New Business Development
- Budgets
- Marketing Communications
- Sponsorship
- Public Relations
- Media Relations
- Marketing
- Email Marketing
- Social Media
- Brand Management
- Content Strategy
- Marketing Strategy
- Marketing Research
- Online Marketing
- Strategy
- Newsletters
- Tourism
- Sem
- Event Planning
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