Karen Smith Olson
Vice President Sales & Marketing @Cea - California Employers Association
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WORK HISTORY
Vice President Sales & Marketing @Cea - California Employers Association
Sacramento, CA, US
EDUCATION
The University of Kansas
Bachelor of Science, Journalism
SKILLS
ABOUT KAREN SMITH OLSON
As a marketing professional, I thrive on exploring new ideas and acting as a catalyst for success. I have a strong track record of being an early adopter of emerging marketing channels, unafraid to take risks and push boundaries. I firmly believe in the mantra \"fail fast and fail cheap,\" recognizing that experimentation and learning from failures are essential to achieving breakthrough results. I thrive on creating new brands, launching new products and taking on the competition.My core strengths include:Integrated marketing strategyBrand identity development and positioningProduct marketing - from initial research and planning to product launchDirect response revenue and lead generation campaigns, including email and direct mailEcommerce site development and managementPaid and organic search marketingAffiliate marketingSocial mediaMarketing automation Content marketingStaff and agency managementMarketing analyticsIndustry Experience:Human Resources PublishingLegal ServicesAgricultureTelecommunicationsAnimal Health Pharmaceuticals InsuranceCPG (Pet and Computers)TourismTransportationWho I Am:I\'m an eternal optimist who believes there is always a solution to a challenge. I\'m all about teamwork and can collaborate with just about anyone - having a strong sense of humor helps. I also firmly believe in having fun while working hard. I lead by example, recognize and motivate my team.
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