Karen Schweitzer Smith

VP Creative & Operations @Deljou Art Group

Atlanta, GA, US

Deljou Art Group is the largest art publishing company in the U.S, exclusively serving the design and gallery trade with original art and customizable fine art prints.Launched Level57 Art Studio, a new B2B division for framed art prints targeting the furnishings market, capturing a new revenue stream and expanding market share.Directed end-to-end product strategy for B2B and wholesale channels, curating trend-driven assortments aligned with brand identity and customer demand, resulting in a 20% revenue increase across new product categories.Developed and executed a custom B2B e-commerce platform, automating processes from front-end to back-end, improving operational efficiency and accelerating order fulfillment.Built and led a cross-functional team of merchants, designers, and sales professionals to deliver innovative assortments and brand initiatives, elevating organizational capability.Negotiated and secured licensing agreements with 80+ artists, ensuring exclusive, differentiated offerings that enhanced brand portfolio and margin performance.Directed the creation of 50+ new original art collections annually, achieving an 80% success rate by leveraging analytics and trend forecasting to guide assortment planning.Improved in-house art studio efficiency by 20%, redirecting resources toward new product development and accelerating speed-to-market.Partnered with sourcing and production teams to optimize manufacturing processes, ensuring product quality and timely delivery across global supply chains.

San José State University

BS