Karen Wridt Schmit
Shopper Insights Manager | Consumer Insights Manager | Category Insights Manager | Director, Client Services | Senior Account Manager
- Role
- Category and Shopper Insights Manager at Colgate-Palmolive
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Karen Wridt Schmit
Leading with a strategic mindset in Category Analytics at L\'Oréal, my focus is on transforming customer insights into actionable market strategies. Leveraging my MBA in Data Analytics, I excel in recognizing patterns and opportunities within consumer behaviors, contributing to the development of innovative solutions.Over the recent years, my role has evolved through various positions in Consumer Insights and Account Management, where I\'ve honed my expertise in ensuring clear understanding of the business question at hand before delivering targeted insights to meet the challenges of the dynamic marketplace.
Experience
Category and Shopper Insights Manager
Oct 2024 — Present
Education
University of Wisconsin-Eau Claire
Bachelor of Music, Vocal Performance
Roosevelt University
MS - Integrated Marketing Communications, Brand Development
Saint Mary's University of Minnesota
Master of Business Administration - MBA, Data Analytics
Skills
- Market Research
- Digital Marketing
- Marketing Research
- Salesforce.com
- Media Buying
- Market Planning
- Lead Generation
- Advertising
- Competitive Analysis
- Marketing Strategy
- Strategic Partnerships
- Segmentation
- New Business Development
- Crm
- Analytics
- Digital Media
- Integrated Marketing
- Sales
- Direct Marketing
- Mobile Marketing
- Online Advertising
- Account Management
- Market Analysis
- Strategy
- Marketing
- Email Marketing
- Customer Relationship Management (Crm)
- Advertising Sales
- Customer Insight
- Digital Strategy
- Media Planning
- Advertising Research
- Customer Engagement
- Analysis
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