Karen Scharf
Marketing Campaign Manager @Sg360
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WORK HISTORY
Marketing Campaign Manager @Sg360
Wheeling, IL, US
Primary focus is on marketing campaign strategy execution from start to finish, including content creation. Taking the lead on ideation and strategy for new initiatives and campaigns and contributing to overall strategic direction, including Account-based Marketing and Voice of Customer.
ABOUT KAREN SCHARF
Dynamic, strategic, and analytical marketing communications professional with extensive knowledge in campaign planning, creation, implementation and measurement across multiple channels. Intuitive management and leadership skills, leading employees and direct reports, managing internal teams and interfacing with a wide range of business partners and vendors. Highly detail oriented while maintaining a big picture view. Passionate for objectives and metrics and strategic alignment of campaigns to organizational goals and corporate mission. Certified copywriter with advanced communications, presentations and story-telling skills. Proficient in creative development and graphic design. Self-starter who also values contributing to a diverse team.
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