Karen Scates

About Karen Scates

I have a proven track record of increasing SEO, creating leads, and elevating company thought leadership through digital campaigns and content creation of all types—including webinars, long and short-form writing, video, website development, events, and social media messaging. With a lifelong passion for writing—and a curiosity for data-driven content and qualitative research—my sweet spot is creative storytelling. I excel at leading the vision of the company brand through strategic marketing messaging and digital content. I\'m committed to leading teams with empathy, transparency, and open communication. My approach to management is to inspire others to find their passion through mentorship and help them find new ways to add depth and breadth to their role through professional development and personal growth. CORE COMPETENCIES:*Content Marketing Management and Strategy *Blogging *SEO *Social Media Visibility *Deadline Management *Demand Generation Content *Website Development *Sales Enablement *Asset Development *Public Relations *Leadership and Mentorship.

Experience

1. Director Content Marketing Strategy

   Ampere

   Oct 2022 — Present · Santa Clara, CA, US

   MEASURABLE SUCCESS Increased web traffic by 76% and MQLs by 60% in one month. Initiated the company\'s first SEO strategy that resulted in improved findability. Achieved SERP rankings that included snippets and first-page results. Implemented premiere content marketing strategy and digital campaign. Long and short-form writing of high-impact content. Premier demand gen messaging and audience strategy. Website content development and strategy for website redesign to improve domain authority. Sales enablement and audience identification. Asset concept and implementation Company-wide SEO/content marketing education program creation and delivery. As a leader in content marketing best practices and strategy, I helped to strategize and implement measurable marketing efforts that include establishing an organic search presence and collaborating to create lead gen campaigns that result in MQLs and conversions.

Education

• San José State University

  Bachelor of Arts (BA), Public Relations

• National University

  Teaching Credential, CLAD Multi-subject Credential