Karen Rasmussen
Digital Strategy Lead, Uki Mea @Adobe
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WORK HISTORY
Digital Strategy Lead, Uki Mea @Adobe
Developed the Digital Strategy & Value function for Adobe’s Creative and Document Cloud products in EMEA. Championed value-based selling, coaching over 50 sellers to transition from license-driven to strategic, value-led engagements. Developed business value methodologies and tools to quantify the impact of AI-powered solutions, supporting both pre-sales and post-sales adoption. Conducted C-level workshops to align technology adoption with business priorities, enhancing client strategic roadmaps
EDUCATION
London College of Music & Media
BSc, Media Technology
London College of Music & Media
MA, Computer Art
ABOUT KAREN RASMUSSEN
Human centred, creative focused with 25 years experience in Digital Marketing, Strategy and Business Value Consulting. I help organisations leverage AI and data-driven insights to drive measurable impact. Currently evolving value methodologies for Gen AI -bridging the gap between technology solutions and business outcomes.
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