Karen Paterson
EVP/ Global Client Director, Kantar
- Role
- Global Client Director at Kantar
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Global Client Director
Jan 2014 — Present
Responsible for leading our engagement with key Global Clients headquartered in the USA. Focus: answering critical business questions through solutions bringing together the best talent and capability from across Kantar. Focus: helping clients make smarter decisions in order to drive growth. Focus: commercial responsibility for the Client to the board.
Education
Northwestern University - Kellogg School of Management
MBA - Exec, Business Strategy & Leadership
2004 — 2006
University of St Andrews
Masters, Social Anthropology & International Relations
1988 — 1992
Skills
- Marketing Strategy
- Shopper Marketing
- Strategy
- Customer Insight
- Brand Equity
- Management
- Segmentation
- Consumer Insight
- Advertising Research
- Market Intelligence
- Quantitative Research
- Marketing Research
- Integrated Marketing
- Business Insights
- Market Research
- Analytics
- Consumer Behaviour
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