Karen Owens

About Karen Owens

Fueled by expression, success, and coffee, I am the gear to add to your well-oiled machine. The combination of my expertise and high energy energizes the team as well as creates new ideas, efficiency, and commitment as our team experiences success. Get to know me at

Experience

1. Marketing Manager

   Advanced Neuropathy Center

   Oct 2025 — Present · Meridian, ID, US

   Engineered automated revenue-generating campaigns via GoHighLevel, including a holiday promotion that secured in sales while eliminating the need for manual staff follow-up.• Slashed Cost Per Lead (CPL) by 22.8% within the first 90 days (from $63.17 to $48.75) by auditing agency performance, narrowing geographic targeting, and identifying spam lead trends to maximize budget efficiency.• Directly manage a 3-person marketing team, facilitating monthly feedback cycles and implementing \"compassionate curiosity\" training to prioritize high-quality patient screening over raw lead volume.• Streamlined multi-location operations by auditing lead pipelines and communication workflows, ensuring consistent brand voice and timely patient engagement across SMS, email, and social channels.• Championed patient inclusivity and regulatory compliance by identifying and closing a gap in Spanish-language accessibility; secured a professional translation service and leveraged Google Gemini to localize all clinical intake paperwork, expanding the clinic’s accessible market.• Pivoted to ensure operational continuity during a critical organizational transition, assuming full-cycle management of lead pipelines, inbound/outbound patient communications, and doctor referral networks to maintain zero lapse in clinic growth.• Served as a cross-functional lead by bridging the gap between marketing and clinical operations, providing high-level office management support and administrative leadership to stabilize the patient experience during a period of restructuring.• Expanded the clinic’s geographic reach by establishing strategic partnerships with local hospitality providers, securing discounted rates for out-of-town patients and effectively reducing travel-related barriers to care.

Education

• Boise State University

  Bachelor's degree

Skills

• Marketing
• Public Speaking
• Leadership
• Teamwork
• Social Media Marketing
• Marketing Research
• Team Leadership
• Social Influence
• Team Building
• Consumer Behaviour
• Networking
• Social Networking
• Project Management
• Dance Instruction
• Event Management
• Hip-Hop Dance
• Contemporary Dance
• Microsoft Office
• Integrated Marketing Communications Planning
• Client Relations
• Marketing Plan Creation
• Marketing Strategy
• Marketing Event Planning
• Social Media
• Customer Service
• Event Planning
• Microsoft Excel
• Microsoft Word
• Facebook
• Graphic Design
• Data Analysis
• Community Management
• Market Research