Karen McElmoyle

About Karen McElmoyle

Academic Marketing and Advancement Directors, Imagine having an ongoing creative…

Experience

1. Principal Creative Director

   Km Design, Inc

   Apr 2006 — Present · Charlotte, NC, US

   When you need a creative partner who can strategize and implement, be organized yet flexible, join your team or lead it—km design can help. If you’re seeking an ongoing partner to understand your business, dig in, be your creative director on call or serve as your virtual marketing department—you’ve come to the right a bit overloaded? If you’re like many of our clients:• You’re tired of employing stopgap measures to meet the demand for additional creative bandwidth, but you’re not sure where to turn for a flexible, proven alternative.• You have niggling projects or campaigns that need dedicated creative firepower – but neither you nor your colleagues have the objectivity and focused time needed to get them done.We can help. Projects big and small, rush and super rush, print and digital, internal and external, campaigns and one-offs, marketing and advancement – km design has got you can select the right individual or assemble the perfect team to meet your needs and deliver start-to-finish creative for projects including:+ Brand Strategy / Brand Development / Logo Design / Brand Marketing Systems+ Creative Concepting / Copywriting+ Publication / Recruitment / Viewbook Design+ Fundraising / Appeal Campaigns+ Ad / Direct Mail Campaigns+ Email / Online Marketing+ Website Design / Interactivekm design specializes in working with schools (higher ed, independent and charter), educational nonprofits, professional services firms and ad agencies / in-house marketing departments. We’ve designed new brands and brand marketing systems for Central Piedmont Community College and most recently Forsyth Tech Community College. See our work at kmacdesign.com/portfolio.Let us breath new life into your organization’s brand and brand marketing. Get in touch at kmacdesign.com/connect.

Education

• University of North Carolina at Charlotte

  Pursuing MA

  2006

• The University of Georgia

  MFA

  1989 — 1993

Skills

• Art
• Collateral
• Direct Mail
• Quarkxpress
• Marketing Communications
• Corporate Identity
• Illustrator
• Adobe Illustrator
• Art Direction
• Newsletters
• Creative Direction
• Marketing
• Direct Marketing
• Logo Design
• Layout
• Corporate Branding
• Adobe Creative Suite
• Brand Development
• Graphics
• Advertising
• Brochures
• Magazines
• Website Development
• Direct Mail Campaigns
• Annual Reports
• Creative Strategy
• Direct Mail Fundraising
• Graphic Design
• Branding & Identity