Karen A. McCafferty

Global marketing executive| Brand builder | Business leader

Role: Head of Marketing North America at T. Rowe Price
Location: Boston, MA, US
LinkedIn followers: 500 followers

OtherView LinkedIn profile

About Karen A. McCafferty

A senior financial services executive in the global wealth and asset management industry,…

Experience

Head of Marketing North America
T. Rowe Price
Jul 2025 — Present

Education

Boston College
Bachelor of Arts (B.A.), Communications
MIT Sloan School of Management
MBA, Sloan Fellow
2009 — 2010

Skills

Agency Relationship Management
Strategic Planning
Leadership
Integrated Marketing Plans
Integrated Marketing
Product Management
Internal Communications
Advertising
Marketing Communications
Strategy
Sponsorship Activation
Brand Management
Marketing Strategy
Messaging Development
Marketing
Brand Development
Investments
Social Media Marketing
Sponsorship Programs
Financial Services
Management
Strategic Communications

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
•••••@troweprice.com
Personal email
•••••@•••••.com
Direct dial
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Current company

T. Rowe Price

Financial Services · 8.6K employees · Founded 1937 · Baltimore, Maryland, United States

T. Rowe Price is a premier global asset management organization, actively investing in opportunities to help people thrive in an evolving world. Headquartered in Baltimore, Maryland, we provide a broad range of investment solutions across equity, fixed income, and multi-asset capabilities for clients around the world—from individuals to advisors to institutions to retirement plan sponsors. Our active, independent investing approach has guided how we do business for more than 85 years. Our professionals have diverse perspectives, but are united behind a commitment to rigorous research. They collaborate to identify market risks and opportunities that can give clients sharper insights and an investment edge. We maintain a long-term view, aiming to deliver consistently strong performance in up and down markets. Our clients—and their success—are our singular focus. That’s why we build deep, meaningful partnerships, matching client goals with our expertise. By understanding clients’ needs and delivering timely, actionable insights and solutions, we can help them navigate change and achieve better outcomes. Guidelines: www.troweprice.com/social (LRN 48•••22) T. Rowe Price and our associates do not recommend or offer investment opportunities in any financial instrument (e.g., stocks, funds, cryptocurrency, etc.) via social media or messaging platforms. Intended for US audiences only. Download a prospectus for any T. Rowe Price mutual fund or ETF, which includes investment objectives, risks, fees, expenses, and other information that you should read and consider carefully before investing: https://trowe.com/3sqwKtL Please remember that investing involves risk, including possible loss of principal and past performance cannot guarantee future results. T. Rowe Price Investment Services, Inc., is a broker-dealer registered with the SEC and is Member FINRA and Member SIPC. 52•••48

troweprice.com

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About Karen A. McCafferty

Experience

Head of Marketing North America

Education

Boston College

MIT Sloan School of Management

Skills

Find verified contacts for anyone on LinkedIn