Karen Mauk

About Karen Mauk

I design digital experiences that help people succeed in complex, high-stakes environments. As a learning experience designer and functional lead at Amazon, I lead Know Your Customer (KYC) training content development across 20 global marketplaces, managing 50+ stakeholders while driving AI-powered innovations delivering 40-50% efficiency gains (~$4M projected operational savings). Before Amazon, I spent two decades building digital products and content strategy. I founded Bayside Editorial Services and served as director of marketing for fintech firms, where I acquired 10 new clients, generated $83K in revenue from a scalable internal agency, and bridged complex regulatory requirements with clear customer communication. My expertise spans experience design, AI-driven personalization, regulatory compliance (SEC, FINRA, AML, KYC), growth marketing, and cross-functional leadership. I hold an MFA in experience design from Miami University, where my thesis explored generative design and community engagement—principles I apply to every digital experience I create. I\'m based in the Traverse City area, where I\'ve invested in the community since 2005.

Experience

1. Learning Experience Designer and Functional Lead

   Amazon

   Nov 2022 — Present

   As a learning experience designer and functional lead at Amazon, I lead the KYC training program across 20 global marketplaces, managing 50+ cross-functional stakeholders across operations, global process owners, training delivery, learner performance, workforce management, and outsource partners. Most recently, I achieved 94% average favorability across 23 projects while driving AI-powered innovations delivering 40-50% efficiency gains (~$4M projected operational savings). I designed and executed mixed-methods evaluations using 6 data collection methods, analyzed 25 hours of observational data, and mentored 10 colleagues in learning design and AI innovation. My work ensures Amazon\'s KYC function can navigate complex regulatory requirements with confidence while continuously improving the seller experience.

Education

• Boston University

  BA, English · German Language and Literature with distinction

  1997 — 2001

• Miami University

  Graduate Certificate, Interactive Media Studies

  2018 — 2019

• Miami University

  MFA, Experience Design

  2018 — 2021