Karen Mathew

Research Analyst at Meta | SQL, Tableau & Power BI | Process Improvement & Agile | 3+ Years in Tech & Finance

Role
Data Collection Analyst at Apple Via Advantis Global
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Karen Mathew

Research Analyst at Meta with 3+ years of experience in data analysis, process improvement, and research. Currently focused on AI and consumer technology research, helping teams make informed, data-driven decisions. Previously at Apple, Corgi Insurance, and Satori Corporation, I worked on projects that streamlined workflows, improved reporting, and coordinated cross-functional teams. Proficient in SQL, Tableau, and Power BI, I build dashboards and automate reports to reduce errors and accelerate delivery.Key Contributions SQL Dashboards & Analytics: Built dashboards in SQL, Tableau, and Power BI to analyze performance, improve decision-making, and streamline reporting across hedge fund and insurance clients.🧠 Agile Workflow Optimization: Partnered with AI/ML operations teams at Apple to refine workflows, reducing errors by 20% and accelerating delivery timelines. Product Strategy: As a Strategy Analyst at a Y Combinator startup, improved lead qualification and GTM strategy, boosting conversion rates by 25%. Forecasting & Modeling: Developed predictive models for HR decision-making, improving retention and hiring efficiency. Process Improvement: Reduced reporting delays by 2+ days through workflow automation and data tracking tools.Expertise Areas AI/ML Research Support Consumer Technology Insights Business & Data Analysis Project Lifecycle Coordination SQL, Tableau & PowerBI Reporting Agile & Waterfall MethodologiesTools & TechnologiesSQL | Python | R | Tableau | Power BI | Airtable | Salesforce | HubSpot | Pipedrive | Jira | Confluence | Trello | Lucidchart | Miro | Microsoft Visio | Microsoft Office | Excel | PowerPointCore Competencies Requirements Gathering Stakeholder Engagement User Story Mapping Process Optimization Technical Documentation Sprint Planning Workflow Automation

Experience

  1. Data Collection Analyst

    Apple Via Advantis Global

    Feb 2025 — Present · Cupertino, CA, US

    Working with the AIML (Artificial Intelligence and Machine Learning) operations team to gather and analyze data, while significantly contributing to the training of AI models for upcoming features in Apple products.

Education

  • Hult International Business School

    Master of Science - MS, Business analytics

  • Hult International Business School

    Master's degree, International Business

  • St Joseph's College of Commerce (Autonomous)

    Bachelor of Business Administration - BBA, Business Administration and Management, General

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Karen Mathew — Data Collection Analyst at Apple Via Advantis Global in San Francisco, CA, US | Unifers