Karen Masumoto

Associate Creative Director @ATTN:

Los Angeles, CA, US
MOBILE NUMBERS
+13•••••••80

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WORK HISTORY

Oct 2024 — Present

Associate Creative Director @ATTN:

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Los Angeles, CA, US

Shaped the tone, visual identity, and messaging for brand campaigns and content series, including mental health platforms Soluna and BrightLife Kids for DHCS.• Led pitch decks, style guides, and campaign toolkits to keep creative work consistent across teams, partners, and platforms.• Directed video and photo shoots and guided post-production, carrying the creative vision from concept through final delivery.

EDUCATION

2011 — 2015

UC Santa Barbara

Bachelor’s Degree, Communication and Media Studies

2011 — 2015

UC Santa Barbara

Bachelor of Arts (B.A.), Film/Cinema/Video Studies

SKILLS

CommunicationFilm ProductionMarketingCinematographyVirtual RealitySocial Media MarketingPowerpointMicrosoft ExcelShort FilmsLed Lighting SystemsAdobe Creative SuiteCustomer ServiceFacebookPublic SpeakingDocumentary ProductionGoproVideo EditingPremiereDirectingEvent ManagementPost ProductionEvent PlanningCreative WritingMicrosoft OfficeSound MixingLighting DesignAdvertisingJournalismPublicity

ABOUT KAREN MASUMOTO

I\'m a creative lead fueled by creativity and out of the box thinking with 10+ years of experience in storytelling, content production, and marketing. My passions are surfing, documentary filmmaking, and telling human-centered stories with heart and soul. I strive to lead with warmth, passion, and authenticity. Don\'t hesitate to say hello!Past partnerships include:GoPro, Nike, Hulu, Times Magazine, Google, Squarespace, Tock, Yahoo, Verizon Media, In The Know, Maserati, Tag Heur, SNKRS App, Department of California Health Services(DCHS).

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