Karen Marcano

Project Manager @Beauty Essence Nails & Foot Spa

Fair Lawn, NJ, US

As Project Manager at Beauty Essence Spa, I lead and coordinate operational, creative, and digital initiatives to enhance client experience and drive business growth in a fast-paced beauty environment.I bridge strategy and execution across multiple departments, focusing on marketing, client relations, and team operations, while applying Agile and Waterfall methodologies depending on project needs. Key Responsibilities & Achievements: • Launched and optimized the “Total Beauty Package” service, overseeing creative direction, pricing strategy, and client communication. • Developed and managed all digital content (Reels, Instagram posts, WhatsApp campaigns), boosting engagement and increasing bookings. • Implemented CRM-style outreach, re-engaging inactive clients and improving appointment retention. • Led hiring campaigns for nail technicians through Meta Ads, Facebook Groups, and local outreach — successfully expanding the team within 30 days. • Created and standardized SOPs for daily operations, enhancing efficiency in check-in/check-out processes and service scheduling. • Acted as liaison between the owner and staff, managing schedules, client needs, and internal communications. • Supported training initiatives, structuring offers, developing content, and driving student-to-staff conversion. • Key projects delivered on time and within budget include the Hiring Project, Anniversary Week Campaign, and Social Media Recovery Project, each contributing to measurable growth in service capacity, client engagement, and digital reach.

Asociación Venezolano Americana de Amistad (AVAA)

Centro Venezolano Americano - B2 level in English as European Common Framework

Berkeley College

ESL - English as a Second Language