Karen Brent

About Karen Brent

Strategic and creative professional with proven track record of building and scaling both employee and community advocacy programs that drive brand awareness, employee engagement, and thought leadership. Develop content strategies, manage advocacy platforms, and enable cross-functional collaboration across multiple departments. Craft compelling narratives that amplify company culture, elevate employee voices, and support employer branding efforts. Bring expertise in social media enablement, internal communications, and analytics to measure impact and continuously improve program performance. Passionate about fostering authentic employee engagement and cultivating vibrant, values-aligned communities.

Experience

1. Employee Advocacy Lead

   IBM

   Nov 2022 — Present · New York, NY, US

   Lead Employee Advocacy efforts by cultivating and scaling global community of advocates through engagement, enablement, and education strategies. Drive brand awareness and amplify IBM’s mission by fostering authentic employee storytelling and managing high-impact internal talent program. Build internal communities (including AI) aligned to business priorities and ensure sustained advocate participation.• Established IBM’s first employee advocacy program by creating scalable templates, streamlining processes, and delivering educational resources to empower program owners and employee advocates - resulting in broad cross-functional participation and cost-effective brand amplification through organic employee-driven marketing.• Achieved significant cost savings and enhanced brand authenticity by launching internal talent management program that spotlighted employees in marketing initiatives; provided platform for self-nomination and peer recognition to source internal talent for campaigns.

Education

• Rutgers University

  B.A., Information Technology & Informatics

• New York University

  Professional Certificate, Digitial and Graphic Design Technologies

• Art Institute of Florence

  Graphic Design

Skills

• Chatter
• Marketing
• Content Management
• Television
• Html
• Sharepoint
• Training
• Facebook
• Dreamweaver
• Strategy
• Community Management
• Microsoft Office
• Editing
• Digital Strategy
• Social Networking
• Online Marketing
• Management
• Newsletters
• Digital Marketing
• Enterprise Social Networking
• Photoshop
• Social Media
• Social Media Marketing
• Entertainment
• Gamification