Karen Wellman Wright
Category Manager/Shopper Insights Manager @ Haleon | Category Strategy Expert | M. Marketing
- Role
- Category & Shopper Insights Manager at Haleon
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Karen Wellman Wright
With a solid track record spanning over a decade in category management for consumer goods, my core competencies lie in leading category and shopper insights. My experience ranges from food to healthcare. My mission is to harness strategic data analytics to drive retail excellence.Since joining Haleon, I have been instrumental in steering category and shopper insights for various health categories at Kroger. My role involves a dynamic partnership with Kroger and 84.51, through which I have spearheaded a comprehensive 3CM category strategy across key segments, including Analgesics, Digestive Health and Oral Hygiene. Leveraging tools like JDA and 84.51 as well as insights from Circana and Numerator, our collaborative efforts have been pivotal in refining category management and enhancing shopper experience.
Experience
Category & Shopper Insights Manager
Jul 2022 — Present · Cincinnati, OH, US
Leading all category management activities and shopper insights for Oral Heath, Vitamins, Lip Care, Nicotine Replacement Therapy and Front End at Kroger. Formerly on Analgesics and Digestive Health desk.Partner with Kroger and 84.51 to lead 3CM \"Blueprint\" category omni channel strategy for Vitamins, Oral Hygiene, and NRT. Previously led category strategies for Analgesics and Digestive Health.
Education
University of Cincinnati Carl H. Lindner College of Business
Master's Degree, Marketing
2012 — 2014
Colorado State University Pueblo
Bachelor of Science (BS), Automotive Industry Management & Business Administration
2001 — 2004
Skills
- Management
- Team Building
- Nielsen Data
- Fact-Based Selling
- Adobe Acrobat
- Sales
- Business Planning
- Strategy
- E-Commerce
- Google Analytics
- Market Planning
- Market 6 Data
- Social Media Marketing
- Automotive
- Microsoft Excel
- Powerpoint
- Customer Satisfaction
- Training
- Pricing
- Tableau
- Retail
- B2b
- Market Analysis
- Vehicles
- Strategic Planning
- Planograms
- Account Management
- Inventory Management
- Data Analysis
- Leadership
- Advertising
- Competitive Analysis
- Profit
- Sales Management
- B2b Marketing Strategy
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing
- Forecasting
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