Karen Wolcott
Director of Program Marketing @Emory University - Goizueta Business School
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WORK HISTORY
Director of Program Marketing @Emory University - Goizueta Business School
Atlanta, GA, US
EDUCATION
College of the Holy Cross
Bachelor of Arts - BA
Emory University - Goizueta Business School
Master of Business Administration - MBA
SKILLS
ABOUT KAREN WOLCOTT
Results-driven, consumer-centric marketing professional. Extensive experience in brand management & strategy, product marketing and project management working with industry-leading corporations and iconic brands including Coca-Cola, Dunkin’, Estée Lauder, MAC Cosmetics, Gap and Pure Barre. Strategic thinker and data-driven problem solver who excels at leveraging research and insights to analyze complex challenges and craft innovative solutions to fuel business growth. Passionate about exceeding consumer and customer expectations by delivering superior products, services and experiences. MBA from Emory University.Areas of Expertise: Brand Management, Marketing Campaign Strategy & Execution, Product Marketing, Project Management, Go-to-Market Strategy, Cross-Functional Leadership, Market Research, Consumer Insights, Data Analysis, Content Development, Creative Strategy & Execution, Product Innovation & Commercialization
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