Karen Li
Marketing @ Rain | Fellow @ Primary Venture Partners
- Role
- Marketing & Communications at Rain
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Karen Li
Strategic storyteller driving GTM and full-funnel marketing, known for customer obsession, a revenue-first mindset, and a builder’s edge. Drove $1B+ in incremental spend across 1M+ small businesses at Amex, raised $100K in 30 days for a FemTech venture studio, and built a 40+ person media team from scratch.
Experience
Marketing & Communications
Oct 2025 — Present · New York, NY, US
Second marketing hire Rain makes money flow more efficiently across the globe by rebuilding financial infrastructure. As a global card issuing and payments platform powered by stablecoins, we help partners launch and scale customizable, compliant programs that make digital assets instantly spendable at over 150 million merchants worldwide.
Education
Georgetown University McDonough School of Business
Summer School
New York University
SPS Career Edge High School Program
New York University
Bachelor of Science - BS, Media, culture, and communications; Minor in Social Entrepreneurship
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