Karen Keller Skogsberg
Marketing Manager
- Role
- Marketing Manager at Epicor
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Karen Keller Skogsberg
Strategic communicator with experience in public and media relations, brand management…
Experience
Marketing Manager
Nov 2015 — Present · Minneapolis, MN, US
Set strategic field marketing direction and demand generation marketing programs for Epicor Software solutions in the manufacturing, distribution, building supply and automotive business groups.* Plan, prepare, execute and measure ROI-oriented marketing activities and programs.* Design and implement marketing lead generation programs, tools, and guidelines to be used by the direct sales team.* Provide necessary reporting and measurement to determine the effectiveness of programs.* Collaborate with colleagues to develop print and electronic communications, web presence, events, thought leadership, sales support materials, social media and other efforts that align with sales and business goals.
Education
Drake University
B.A.
University of Minnesota
M.A.
Skills
- Digital Marketing
- Email Marketing
- Marketing Strategy
- Newsletters
- Strategy
- Product Marketing
- Management
- B2b Marketing
- Salesforce.com
- Copywriting
- Constant Contact
- Marketing Communications
- Press Releases
- Strategic Partnerships
- Strategic Communications
- Social Media
- Online Marketing
- Exacttarget
- Social Media Marketing
- Direct Marketing
- Nonprofits
- Public Relations
- Media Relations
- Marketing
- Corporate Communications
- Eloqua
- Integrated Marketing
- Advertising
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