Karen Kaufman

Director of Marketing and Communications @Bridgeway Behavioral Health Services

Union, NJ, US

As Director of Marketing and Communications at Bridgeway Behavioral Health Services, I provide executive-level leadership and strategic direction for all marketing, communications, special events, and public relations efforts. I am passionately committed to advancing Bridgeway\'s vital mission of wellness, recovery, and community empowerment, ensuring our strategic communications align seamlessly with our broader organizational objectives and vision.In collaboration with the Woods System of Care affiliates, I develop sophisticated branding and communications strategies designed to elevate Bridgeway’s profile, expand our influence, and foster deeper engagement with the communities we serve. Leading high-impact public relations initiatives, I craft and manage dynamic, multi-platform narratives—leveraging print, digital, television, radio, and social media—to effectively tell the compelling story of Bridgeway’s transformative impact.As a key member of Bridgeway\'s executive team, I nurture strategic relationships with referral partners, stakeholders, and media, actively promoting our organizational achievements and cultivating opportunities for growth and collaboration. My leadership extends to organizational strategy and internal communications, ensuring cohesive alignment across all levels and empowering Bridgeway to consistently deliver on its promise of hope, healing, and recovery.

Rowan University

Master of Arts - MA