Karen MacDonald
- Role
- Senior Digital Marketing Manager at Clicksafety
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About Karen MacDonald
Product Marketing: Skilled in creating go-to-market plans to drive product adoption…
Experience
Senior Digital Marketing Manager
Dec 2018 — Present
Lead website, SEO best practices, PPC agency management, social media strategy, content strategy and email efforts to drive ecommerce revenue. Manage all ROI reporting, including strong use of HubSpot and Google Analytics, driving marketing automation and effectiveness. Collaborate with cross-functional teams to drive website profitability.
Skills
- Brand Management
- Lead Generation
- Media Buying
- Project Management
- Sem
- Copywriting
- Marketing Strategy
- Advertising
- Travel
- Strategy
- SEO
- Social Media
- E-Commerce
- Web Analytics
- Landing Page Optimization
- User Experience
- Social Media Marketing
- Mobile Marketing
- Strategic Partnerships
- Digital Marketing
- Analytics
- Online Marketing
- Marketing
- Strategic Planning
- Digital Strategy
- Email Marketing
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